Unique experiences
and tangible results

Data and experience
building results

Gauge and ABInbev: partnership of results

Since 2009 we have server AbInbev, the world’s largest brewer, in several projects.

Throughout this partnership, the allocation of multidisciplinary squads proved to be important for be more efficient in campaigns.

Optimising the digital ecosystem

Throughout the partnership, the allocation of multidisciplinary squads proved to be important for adjusting and ensuring efficiency in campaigns. As an example, Gauge developed the structure and media strategy for a lead generation campaign for Budweiser. We also worked on the landing page interface to facilitate the user’s journey. The projected goal was reached in 130% and the campaign received a ‘global case’ award from Facebook.

  • Insights
  • Data
  • Media
  • Strategy
Case - Ambev - Mosaico lateral 1 (EN)
Case - Ambev - Mosaico lateral 2 (EN)
Case - Ambev - Mosaico lateral 3 (EN)
Case - Ambev - Mosaico lateral 4 (EN)

Optimizations to reach goals

Another example is Gauge’s participation in a campaign for country music event ‘Brahma Valley’. Selling tickets was the priority here.  For the first time, all stakeholders were able to track results via an automated dashboard. Our media processes increased the sales volume by 70% and reduced the campaign’s overall CPC by 50%.

11% of the goal in one day
130% of goal reached

Campaign awarded by Facebook

Another example is Gauge’s participation in a campaign for country music event ‘Brahma Valley’. Selling tickets was the priority here.  For the first time, all stakeholders were able to track results via an automated dashboard. Our media processes increased the sales volume by 70% and reduced the campaign’s overall CPC by 50%.

50% reduction of campaign’s CPC

70% increased in sales volume

Image Crisis
Management

In 2015, Gauge guided the total replacement of a Skol carnival campaign, once accused of encouraging sexism. The brand is now celebrated for its inclusive and well-accepted speeches in advertising.

 

 

 

 

Image Crisis<br/>Management
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