Since 2009 we have server AbInbev, the world’s largest brewer, in several projects.
Throughout this partnership, the allocation of multidisciplinary squads proved to be important for be more efficient in campaigns.
Optimising the digital ecosystem
Throughout the partnership, the allocation of multidisciplinary squads proved to be important for adjusting and ensuring efficiency in campaigns. As an example, Gauge developed the structure and media strategy for a lead generation campaign for Budweiser. We also worked on the landing page interface to facilitate the user’s journey. The projected goal was reached in 130% and the campaign received a ‘global case’ award from Facebook.