The outstanding work on digital channels uses Gauge's intelligence.
We raised the brand health in an adverse scenario.
Gauge is a partner for every moment.
Gauge’s long-term partnership with Itaú (the largest bank in the southern hemisphere) and has taken different forms to meet the bank’s diverse needs since 2014.
The buzz monitoring operation has helped improve results and avoid crises on several work fronts. For example, the development of a methodology for selection and management of digital influencers. Focusing on performance, Gauge was able to adapt the logic of measuring results intrinsic to media operations for the use of influencers. As a result, 98% of the profiles validated or suggested by Gauge had a predominant positive performance.